Overview
A Competitive Yet Thriving Market
The cosmetics industry is one of the most competitive markets, where the success of brands relies heavily on their ability to:
- Effective communication: Reaching the target audience with the right tailored message.
- Tailored products: Providing the right products to meet our customer’s wants and needs.
- Innovative strategies: Helping beauty brands stand out.
Customers in this field are not just seeking a product; they desire an integrated experience that embodies beauty and confidence. We achieve this through.
- Brand identity: Showcase what makes your brand unique.
- Influencer collaborations: Reaching our audience through trusted collaborations.
- Visual identity: Creating visuals to match your brand essence.
Our process:
Studying the market and the customers
- Market analysis: We study the market trends and competitors
- Customer behaviors: We study purchasing behaviors and interests influencing customers’ choices.
- Marketing plans: Develop strategies based on natural, sustainable, or niche-specific product strengths.
Empowering brand through social media and SEO
- Social media marketing
Through social media platforms, we manage advertising campaigns and produce engaging content that captures attention and fosters a close relationship with the audience.
- SEO
Ensuring your brand appears in relevant search results.
Collaborations for growth and increasing brand loyalty
We have collaborated with numerous major and emerging brands in the beauty sector, achieving tangible results such as
- Increased sales.
- Improved customer loyalty.
- Expanded global reach.
We are committed to being partners in success at every stage and providing innovative marketing solutions that help brands grow and thrive in this dynamic field Market.
Our Clients
Kidzos
Kidzos is a brand that offers innovative and high-quality products for child care, aiming to meet the needs of mothers searching for the best for their children.
Objectives
- Increase Awareness about the brand on social media between parents.
- Establish the brand as safe and approved by doctors/ dermatologists.
- Differentiate between the brand and other brands by promoting fun and safe products.
- Rank higher on SEO for kids’ cosmetics.
- Web traffic: Increase sales and revenue
- Create engaging content and designs.
- Make sales, offer giveaways, and make challenges to increase engagement.
- Highlight doctors and dermatologists approving the products on the website, socials, and product packages.
- Research and use targeted keywords related to kids’ products.
- Improve website speed and design.
- Create a PR campaign collaborating with the Wadi Degla Club to promote the products to parents and kids.
- Collaborate with celebrities who are moms to promote the brand.
Results
- Better ranking for SEO
- Increase brand awareness among parents on social media
- Increase in revenue
Our Clients
Penduline
Penduline is an Egyptian company specializing in personal care products for babies, children, and mothers. Their product range includes items for curly hair care, baby and mother care, and children’s care. They also offer gifts, school supplies, free products, and children’s toys.
Objectives
- Increase awareness on socials about the brand between parents
- Get a higher rank for the website on Google
- Establish the brand personality as a caring, safe, and loving brand for both babies and mothers.
- Increase revenue and sales.
Solutions provided by Infinity Performance:
- Create engaging content and designs
- Partner with mom influencers and parenting bloggers to create authentic reviews
- Create educational content about skincare and haircare for children
- Offer discounts to increase revenue and encourage purchases
Results
- Increase awareness on social media with good reach
- Increase revenue and sales for the company
Our Clients
Biotin Forte
A cosmetic company that sells vitamins for hair, nails, and skin as it plays a crucial role in the natural production of keratin in the body.
Objectives
- Increase awareness about the brand as well as drive engagement across social media platforms.
- Increase sales and drive a higher rate of conversions.
- Build a community that trusts the brand as well as become loyal customers to it.
- Establish the brand as a trustworthy brand.
Solutions provided by Infinity Performance:
- Create relevant content as well as attractive designs using different ways (posts, reels, and stories).
- Offer great customer support through quickness in response to complaints and questions.
Results
- Bigger engagement and more awareness.
- Increase in sales and conversion rate.
- Higher rate of customer retention.
- Positive reviews from customers
Our Clients
Somavie
Somavie is the 1st cosmeceutical company dedicated to all curly hair types and formulated in collaboration with dermatologists and experts.They produce the best products for every curl type, taking into consideration the balance between the hair protein content and porosity.
Objectives
- Increase awareness about the brands across social media platforms targeting mainly people with curly hair.
- Increase sales and drive a higher rate of conversions.
- Build a community that trusts and supports the brand.
- Retain customers who have purchased the products.
Solutions provided by Infinity Performance:
- Create content that is relevant to their customers as well as attractive designs.
- Create offers on special occasions.
- Showcase the product’s specifications and benefits.
- Offer great customer support to answer their complaints and inquiries
Results
- Increase in awareness about the brand through social media among targeted customers.
- Increase in engagement across social media platforms.
- Better customer retention rate.
- Increase in positive reviews.
