Cosmetics
Overview
Cosmatics Marketing with Purpose
We realize that healthcare depends largely on trust, so we focus on transparent and credible marketing strategies – from educational content that raises awareness to facilitating access to reliable health information.
Our approach includes SEO, social media management, digital advertising, and high-quality content creation that highlights our clients’ expertise. We also design interactive health apps and digital booking systems to improve patient communication.
With proven experience in healthcare marketing, we help partners achieve sustainable growth, build lasting patient relationships, and become more impactful in the community.
Strategic Branding That Drives Results
We begin with in-depth market and consumer research, analyzing trends, competition, and behaviors to shape strategies that align with your brand identity and business goals.
Our team develops tailored marketing plans that reflect your product’s unique value and market positioning.
Through a blend of SEO and social media marketing, we enhance your brand’s visibility and connect with your audience authentically.
Backed by proven success stories, we work as strategic partners to help brands grow, increase loyalty, and stay ahead in a fast-moving digital world.
Targeted Cosmetics Marketing for Community Impact
Objective:
- Increase Awareness about the brand on social media among parents.
- Establish the brand as safe and approved by doctors/ dermatologists.
- Differentiate between the brand and other brands by promoting fun and safe products.
- Rank higher on SEO for kids’ cosmetics.
- Increase sales and revenue.
Solutions provided by Infinity Performance :
- Create engaging content and designs.
- Make sales, offer giveaways, and make challenges to increase engagement.
- Highlight doctors and dermatologists approving the products on the website, social media, and product packages.
- Research and use targeted keywords related to kids’ products.
- Improve website speed and design.
- Create a PR campaign collaborating with Wadi Degla Club to promote the products to parents and kids.
- Collaborate with celebrities who are moms to promote the brand.
Results:
- Better ranking for SEO.
- Increase brand awareness among parents on social media.
- Increase in revenue.
Our Clients
Penduline
Penduline is an Egyptian company specializing in personal care products for babies, children, and mothers. Their product range includes curly hair care, baby and mother care, and children’s care. They also offer gifts, school supplies, free products, and children’s toys.
Targeted Cosmetics Marketing for Community Impact
Objective:
- Increase awareness on social media bout the brand among parents.
- Get a higher rank for the website on Google.
- Establish the brand personality as a caring, safe, and loving brand for both babies and mothers.
- Increase revenue and sales.
Solutions provided by Infinity Performance :
- Create engaging content and designs.
- Partner with mom influencers and parenting bloggers to create authentic reviews.
- Research the right keywords and target them to get better SEO rankings.
- Research and use targeted keywords related to kids’ products.
- Create educational content about skincare and haircare for children.
- Offer discounts to increase revenue and encourage purchases.
Results:
- Higher SEO rank for the website.
- Increase awareness on social media with good reach.
- Increase revenue and sales for the company.
Targeted Cosmetics Marketing for Community Impact
- Increase awareness about the brand as well as drive engagement across social media platforms.
- Increase sales and drive a higher rate of conversions.
- Build a community that trusts the brand as well as becomes a loyal customer to it.
- Establish the brand as a trustworthy brand.
- Create relevant content as well as attractive designs using different ways (posts, reels, and stories).
- Offer great customer support through quick response to complaints and questions.
Targeted Cosmetics Marketing for Community Impact
- Increase awareness about the brands across social media platforms, targeting mainly people with curly hair.
- Increase sales and drive a higher rate of conversions.
- Build a community that trusts and supports the brand.
- Retain customers who have purchased the products.
- Create content that is relevant to their customers as well as attractive designs.
- Create offers on special occasions.
- Showcase the product’s specifications and benefits.
- Offer great customer support to answer their complaints and inquiries